ASDA empowers employees and enhances customer experience with Microsoft Surface Copilot+ PCs | Microsoft Customer Stories
Empowering employees drives better customer outcomes. This customer story highlights how ASDA uses Microsoft Surface Copilot+ PCs to enhance both experiences. Read the story to see how these AI-powered devices transform productivity with built-in Copilot and intelligent Windows features. Contact Derive Technologies to discuss how your customers can achieve similar success.
What motivated ASDA's digital transformation?
ASDA aimed to modernize its operations and equip employees with advanced digital tools to enhance efficiency and customer service. The company recognized the need for agility and a digital-first approach to improve collaboration and optimize service delivery.
How did ASDA implement the new technology?
ASDA partnered with Microsoft and Computacenter to facilitate a large-scale technology shift. They successfully migrated 18,000 users, 700 mailboxes, and 4,000 SharePoint sites while deploying over 8,000 Microsoft Surface devices within 130 days, with Microsoft providing essential guidance throughout the process.
What benefits has ASDA seen from this transformation?
The deployment of Microsoft Surface Copilot+ PCs has transformed ASDA's operations, enhancing collaboration among teams and ensuring products reach shelves on time. Employees feel empowered with the right tools, which has contributed to better service delivery and overall customer satisfaction.

ASDA empowers employees and enhances customer experience with Microsoft Surface Copilot+ PCs | Microsoft Customer Stories
published by Derive Technologies
Derive Technologies, was founded in 2000 through the combination of two long-standing technology firms dating back as far as 1986; and incorporated as “Derive Technologies” in the beginning of 2001. Derive's team -- all of them already long-time collaborators at the time of the company's official founding -- continue to design and deliver progressive business-technology solutions that meet the challenges of New York Metro Area, national, and global enterprises, with a focus on on-going cost reduction. Starting as a local system integrator, Derive grew to become a value-added enterprise reseller (VAR), and, now, a recognized national and international IT business consultancy.